237130 A1 Wk2 Task #3 Comparing and Contrasting 15/3

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Shand, Rosa. Arty Bees Bookstore. Photograph. Cohesive branding at Arty Bees shown by the consistency in colour and type in the window signage and signage in the background.

The main difference I noticed was the branding. Arty Bees had a strong sense of branding with consistencies in colour, type and logos which showed through in their signage inside and outside the store. The city library however, had no real sense of branding and used an array of colours, signage and typography. The presentation of the books was also a subtle but significant difference. At the bookshop, the books immaculately lined the shelves with all of the spines sitting neatly side by side. At the library however, the books were much more carelessly place back onto the shelf. Arty Bees had much more of a focus on retail and therefore presentation and branding while the library was much more about purpose and function. Community was a big focus of each site, both including community noticeboards and wanting to add value to the community. Cohesive branding at Arty Bees shown by the consistency in colour and type in the window signage and signage in the background.

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Shand, Rosa. Wellington City Library. Photograph. Cohesive branding at Arty Bees shown by the consistency in colour and type in the window signage and signage in the background.
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Shand, Rosa. Wellington City Library. Photograph. Cohesive branding at Arty Bees shown by the consistency in colour and type in the window signage and signage in the background.
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