The sign in the front window to the right of the entrance at Arty Bees books attracted my attention. I liked the positioning of the bold yellow text against the grayscale image. The sign I was told has been in the window for at least 5 years. Intended to draw people into the store the sign features an unknown young woman holding a mug. I enquired as to who this women was, a question which apparently puzzles the store employee also. The body language of this mysterious women is interesting. I interpreted the arm crossing her body as defensive rather than welcoming. It’s position allows visitors to process the sign before they get to the door. It provides the viewer with more information, informing the viewer of what kind of books they might find as well as their point of difference – selling pre loved books.