237130 | A2 | W6 | Contextual Understanding

This photograph titled ‘Self-Portrait as a Business Man’ by Powell Althamer comments on Western ideologies. This text relates to the ideology of consumerism which enforces the importance of acquiring material possessions. This ideology dictates that your identity is largely based on your superficial appearance and belongings. By naming this piece a self portrait, Althamer is saying that his material possessions make up who he is or who he is perceived to be.

Self-Portrait as a Businessman 2002, with additions 2004 by Pawel Althamer born 1967

Althamer, Powell. Self-Portrait as a Business Man. Jacket, trousers, dress shirt, silk tie, shoes, socks, underpants, passport, plastic cover, leather briefcase, printed papers and other materials. Tate, Liverpool.

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