I was born in Auckland in 1998 where I lived in Grey Lynn until my recent move to Wellington. The creative, vibrant culture of the area which I saw transform so rapidly over the course of my childhood definitely shaped my aesthetic as a designer and artist. I come from a very creative family who have impacted my aesthetic and my ambitions each in different ways.
As the oldest of three and a very independent spirit, my life so far has seemed like a series of projects set for myself in order to fulfil a need for a constant creative outlet. An inherent appreciation for beautiful things and good design led to the creation of a fashion blog at the age of 13 to 16. I shot editorials with local models and attended fashion shows until I could no longer get away with prioritising my blog over my schoolwork. More recently I have invested my time in projects such as ‘Luna & Co’ a Young Enterprise business for which I did the branding, marketing and sales as well as organising the school ball in year 13 themed ‘Smoke & Mirrors’. On top of this, painting and design in year 12 and 13 took over my life and trips outside of the art department became rare and infrequent to the point where I was no longer recognisable to friends and family.
I am also deeply passionate about music, although I have no actual talent in this area other than frequently finding myself at the front of mosh pits. I admire the work of artists such as Lorde, Kanye, Kendrick Lamar, Drake, Jamie XX, Flume and James Blake. I am also incredibly interested in visual aspects of music such as music videos and branding with my favourite ever music video being Kanye’s 2010 ‘Runaway’ music video.
Ultimately I want to work in a design/marketing role as ‘Luna & Co’ and a Deadly Ponies internship revealed a deep interest in the relationship between design and marketing. I am incredibly inspired by creatives such as Jessica Walsh and Stefan Sagmeister, Michael Bierut, Giorgianna Stout and artists such as Michael Borremans, and Hope Gangloff. Essentially Jessica Walsh and Michael Bierut’s presentation at Semi Permanent 2015 consolidated my decision to study visual communications as I realised that design is far more important than making things look ‘pretty’. It’s about form, function, communication and interaction. More importantly, they made me realise the endless opportunities available in the world of design and to quote Bierut: to use design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. (Bierut, Michael. How to. London: 2015. Print.)